AI Sales Team.
A complete AI-driven sales function — prospecting, outreach, inbox, meetings, CRM updates — running 24/7 at a fraction of the cost of hiring an SDR, BDR, or ops admin. The command center that orchestrates every side of your revenue engine.
Three layers working as one system.
The Command Center
Team dashboards, pipeline tracking, leaderboards, and a live activity stream. Every rep sees their own pipeline; managers see the whole team.
The AI Agents
Outbound prospecting and inbound reply handling run as managed AI agents inside the platform — no separate tools, no disconnected data.
The Orchestration
Pre-call briefs, sales playbooks, approval workflows, and automatic CRM updates. The admin layer that makes the AI usable by a real team.
Every capability you’d expect from a modern sales team — fully automated.
Team dashboard
Live pipeline, activity, and leaderboard across every rep. Roll up to the manager view or drill into individual accounts.
Role-based access
Salesperson sees their book. Sales Manager sees the team. Admin manages the org. Data scoping built into every query.
Pipeline stage tracking
NEW → CONTACTED → REPLIED → MEETING → DEAL. Every stage transition is logged, reportable, and CRM-synced.
Pre-call brief generator
1-page AI-written brief before every meeting — prospect background, pain points, conversation history, suggested talking points.
Sales playbook generation
Per-prospect objection-handling scripts generated from their industry, role, and enrichment data. Walk into every call prepared.
Real-time activity stream
Every send, reply, meeting, and status change flows to a live events feed. The UI updates instantly, no refresh needed.
Per-user Google Calendar
Each rep connects their own calendar. Meetings route to the right person automatically — no shared accounts, no double-bookings.
Approval workflows
Two modes per agent: Manual (every message reviewed) or Semi-Autonomous (AI auto-sends routine replies and always flags objections for review).
Every workflow your sales team runs — already built.
This isn't a concept deck. These are the actual screens your team works in. Eleven tours of the platform, end to end.
The growth cockpit — every metric, one screen.
The first thing your team sees on login. Six top-line KPIs (prospects, emails sent, open rate, reply rate, meetings booked, pending approvals). A prioritized to-do list: leads to assign, messages awaiting approval, callbacks scheduled. Call activity split into Today / This Week / This Month. Pipeline value, unassigned leads, weighted forecast — all live.
Every founder, sales manager, or operator knows instantly where the pipeline stands and what specifically needs their attention before they start their day. No more pulling eight separate reports at 8 AM.
Find any company or person in seconds.
Type a company name, website URL, or industry. The AI pulls from public registries (BRREG for Norway), enrichment APIs (Apollo, Crunchbase, BuiltWith, Phantombuster), and generates a full research brief before your rep finishes their coffee.
What used to take 30 minutes of tab-juggling per lead now takes 30 seconds. Every rep starts from a complete dossier, not a blank Google search.
One lead list, split by salesperson, enriched automatically.
Every lead tagged with status (NEW / CONTACTED / REPLIED / MEETING / DEAL), last outcome, enrichment state, and an AI-generated score. Each salesperson sees their book; managers see the whole team. Filter by stage, sort by score, export to CSV, or push to your CRM.
No more shared spreadsheets. No more "who's working this account?" Every conversation is visible to the right people and invisible to everyone else.
A briefing so complete your rep could close blindfolded.
Every lead has a dedicated page with contact info, BRREG-verified company registry data (org number, founding date, daily leader, financial status), an activity timeline, and an AI-generated sales playbook — opening pitch, key arguments, objection handling — all written in the prospect's native language.
Your rep walks into every call with a script written specifically for that prospect, in Norwegian, Swedish, Danish, or English. No generic openers. No wasted first 30 seconds.
One click to log the call, one form to book the deal.
After every call, your rep logs the outcome (No answer / Call back / Meeting booked / Sale / Not interested / Voicemail). If booked, a compact form captures the deal — product, value in NOK, contract length, meeting date/time, Zoom link, agenda — and pushes it straight into the pipeline.
Zero time spent typing call notes into CRM after the fact. The pipeline updates itself.
Five pre-written responses to every common objection.
"Det er for dyrt." "Vi har allerede en leverandør." "Jeg må spørre sjefen min." The platform anticipates every standard objection and generates 5 style variants (direct / humorous / empathetic / challenger / data-driven) plus three closing strategies: progression, value-led, urgency.
New reps perform like senior closers in their first month. No one freezes on a tough objection — the right answer is one tap away.
Hot / Warm / Cold — computed, not guessed.
Every lead gets a 0-100 score built from ICP fit, engagement signals, scan depth, and active buying signals. Filter by intent level, recalculate all scores in one click, and see exactly what action the AI recommends per lead (Schedule discovery call / Send personalized outreach / Add to nurture).
Your reps spend their day on the 5 hottest leads, not the 500 coldest ones. Revenue compounds because every minute is spent on the right conversation.
Every prospect's site audited before you touch them.
The platform scores every prospect's website across 8 categories — UX, CRO, SEO, Legal, Social, Content, Security, Competitor — with specific findings ("No clear CTA above fold," "SSL certificate valid," "Page load time 3.2s," "Missing meta descriptions on 3 pages").
Your outreach opens with a specific finding about their site instead of a generic "I loved your content." Reply rates 3-5x generic cold email benchmarks.
Every deal, every stage, every euro — always visible.
Kanban-style pipeline with 7 stages (Prospecting → Qualified → Meeting Set → Proposal → Negotiation → Won / Lost) weighted by stage probability (10% → 25% → 40% → 60% → 80% → 100%). Filter by salesperson, drag deals between stages, or see the total pipeline value roll up across your entire team.
Forecast accuracy that replaces spreadsheets and gut feel. Your numbers are always current because the reps aren't updating anything — the platform does.
No task slips. No meeting forgotten.
Every follow-up, every scheduled call, every AI-booked meeting surfaces here with priority (high / medium) and due date. Overdue tasks are flagged red. Managers see the whole team's task load; each rep sees only their own.
The #1 reason deals die is forgotten follow-ups. Sonara makes forgetting impossible — the platform reminds your reps before the prospect does.
Every reply across every channel — one inbox.
Email (Resend), SMS, WhatsApp, LinkedIn. AI classifies every inbound message by sentiment + intent, pre-drafts a personalized reply, and surfaces it for a one-click Approve / Edit / Reject. Or let it auto-send within your chosen guardrails. Every reply matched to the right salesperson automatically.
Your reps stop copying messages between tools. A rep that used to answer 20 inbound emails a day can now approve 200. Scale the reply side without scaling headcount.
Up and running in days — not the six weeks agencies quote.
Connect your stack
OAuth into HubSpot or Pipedrive (or use Sonara as the primary CRM). Each rep connects their own Google Calendar. Add your Resend / Twilio credentials once.
Import your prospects
Upload a CSV, connect Apollo for search + import, or let the AI generate an ideal-fit list from your ICP description. Enrichment runs automatically.
Choose approval mode
Decide how autonomous the AI runs. Start in Manual while you build trust; switch to Semi-Autonomous once the messages consistently impress.
Watch pipeline grow
AI writes and sends the outreach. Replies land in the inbox, sorted by urgency. Meetings auto-book on the right calendar. Pipeline, CRM, and reports update in real time.
Built for teams who can't afford to wait for their next hire.
Founders without an SDR
You can't justify a €3K/month SDR yet, but you're the only one doing outreach. Sonara replaces that role for 1/6 the cost.
Sales managers running small teams
Your 2–5 reps shouldn't be prospecting. Let the AI handle top-of-funnel; your team focuses on closing.
Agencies & consultancies
Run outbound for multiple client portfolios under one platform. Multi-brand support, per-org data isolation.
Revenue leaders who want visibility
Dashboards, activity events, and CRM sync give you the whole team's funnel without micromanaging individual reps.
Built for the industries where great salespeople are impossible to hire.
B2B SaaS & Software
High outbound volume to technical buyers who ignore generic pitches. Every outreach opens with a real finding from the prospect's stack (via BuiltWith) or their website audit — reply rates 3–5x cold benchmarks.
Financial Services
Fintech, banking, insurance, credit. Long regulated sales cycles where the rep needs the prospect's financial health before the first call. BRREG integration verifies Norwegian company data (org number, revenue, board) automatically.
Professional Services
Consulting, legal, accounting, marketing agencies. Relationship-driven selling where context matters more than volume. Per-prospect playbooks + objection handling make first calls feel like fifth calls.
Real Estate & PropTech
High prospect volume concentrated in specific markets. Multilingual support (Norwegian, Swedish, Danish, English, Arabic) + geographic filtering covers the Nordics and MENA from one platform.
Healthcare & MedTech
Compliance-sensitive outreach where every message needs review. The two approval modes (Manual / Semi-Autonomous) let regulated teams start cautious and scale autonomy as trust builds.
Recruiting & Staffing
High-reply-volume businesses with chaotic inboxes across candidates AND clients. Inbound sorting (hot / warm / cold) + AI-drafted replies transforms the firehose into a prioritized, one-click-approve workflow.
Not on the list? If your team does outbound sales to businesses or consumers with a sales cycle longer than a single transaction, the platform works. Book a call and we'll scope your specific fit honestly.
Integrates with the tools your team already uses.
Replace your next SDR hire with an entire sales function.
14-day free trial, no credit card. Or book a 30-minute call and we'll walk the whole platform live and tell you honestly whether it fits.